Tabasco Festive Brand Activation & Experiential Marketing Campaign

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This festive brand activation for Tabasco combined product innovation, experiential marketing and on-demand delivery to create a highly shareable, limited-edition consumer campaign. Teatime developed a Bloody Mary–themed “advent calendar” gift box, curated with premium ingredients to create a selection of standout mixed drinks, alongside playful branded additions including an eye mask for the morning after. The concept positioned Tabasco at the centre of festive brunch and at-home entertaining occasions.

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The limited-edition boxes were available for a short time via Deliveroo, creating urgency and driving trial through convenience-led distribution. The campaign was further amplified through a collaborative pop-up activation at a London brunch venue, connecting digital delivery with a physical brand experience and reinforcing Tabasco’s association with social, celebratory dining.