Distilled Spirits Council USA Mobile Trade & Press Activation 

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To replace traditional industry tasting events, the Distilled Spirits Council of the United States (DISCUS)commissioned a mobile e-bike spirits bar as a creative, Covid-safe trade engagement solution.

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The custom-built e-bike bar, operated by an expert mixologist, delivered private, one-to-one spirits tastings directly to the homes of press, buyers and industry stakeholders. Each visit guided guests through a curated range of US spirits, combining education, storytelling and live cocktail preparation in a highly personal format.

 

Delivered in line with Covid-safe guidelines, the activation offered a flexible, low-contact alternative to large-scale trade events. The project successfully maintained visibility and engagement for US spirits brands during a challenging period, demonstrating the power of mobile experiential marketing to reach industry audiences when conventional formats are unavailable.