Chablis UK Experiential Wine Marketing & Rooftop Tasting Event

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A premium experiential wine activation for Chablis, this event took place on the sun-soaked rooftop garden of The Culpeper in London, delivering a full-day programme of expert-led wine tastings for consumers and press.

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The event featured a curated schedule of tastings hosted by a Master of Wine, offering in-depth education and storytelling around Chablis wines in an intimate, high-quality setting. Guests were welcomed with a glass of Chablis and invited to explore a series of branded market stalls, each showcasing French produce and visual merchandising designed to illustrate key characteristics and themes of the Chablis region.

 

Following the market experience, guests were seated among the rooftop greenery for a guided tasting paired with a bespoke menu, created specifically for the event by The Culpeper’s kitchen team. The pairing highlighted the versatility of Chablis while reinforcing the connection between terroir, food and occasion.

 

The experience concluded with branded goody bags, extending the activation beyond the event itself and enabling guests to take home both product and produce.