Specsavers
ASSORTED
SPECTACLES

Specsavers Press Stunts & Experiential PR Activations

​

Teatime has assisted Specsavers and their team in the delivery of a series of high-impact press stunts and experiential PR activations, designed to generate national media coverage, public engagement and brand awareness across the UK. Each activation combined creative storytelling, bold public installations and accessible humour, translating eye health and hearing messages into memorable, newsworthy experiences.

​

Selected Specsavers Press & Experiential Activations:

​

• A watertight, high-security public display of the “Most Valuable Portrait” on London’s Southbank, installed in situ for three days

• A giant, myopia-themed game of Snakes and Ladders, transforming eye health education into a large-scale interactive experience

• The “At Arm’s Length” Comedy Club, featuring stand-up performances by Jen Brister

• A touring “Eye-Screen Van”, delivering children’s eye tests alongside bespoke, branded ice lollies in cities across the UK

• A one-day, multi-city installation of “Children’s Wonders of the World”, designed for maximum press impact

• A temporary “SpecsandHearingsavers” store rebrand, playfully highlighting the brand’s hearing services

Client:
Golin / Specsavers
Photography: Pinpep