An immersive 5-day pop-up event which brought the beautiful Isle of Mull to London in an engaging and interactive experience designed to promote the provenance of Lidl mussels.

 

Notable features included a 'lake' of real, A-grade water from Loch Spelve, three '3D' soundscapes representing different aspects of the island, an Isle of Mull perfume commissioned from Odette Toilette and an interactive swing. Visitors were able to experience the quality of the produce with a sampling menu of inventive mussels dishes created by Blanch & Shock in collaboration with Kitchen Party.

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Over 2,000 people attended and the activity received press coverage from The Metro, Y-Plan and London event press.