A press and celebrity audience enjoyed the world's first optimised Wholebean Instant coffee tasting experience: a simultaneous 100 person sensory tasting followed by Instinct cocktails (created by Tristan Stephenson of the Whistling Shop), canapes, a live jazz band and dancers in the luxurious setting of One Marylebone, all in celebration of the launch of Carte Noire Instinct.

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Press coverage: The Daily Mail