Light is magical stuff. It can change how you feel, give the impression of safety (or danger), demarcate space, decorate it or completely change it. It leaves no trace, can cost a fortune to set up and is difficult to do well... but when it is, it delivers an unrivalled impact.
In events, when presented with an unhelpfully large, unattractive or somehow difficult space there is a tendency to either do as little as possible (rope off the problem) or to spend a fortune literally building a room within a room. But we like to think there is a third option: creating a space with light.
It doesn't have to involve a lot of lights, sometimes one well placed piece of lighting can change a whole room:
Sometimes light changes the idea of a room, like Katie Paterson's light bulb which perfectly replicates the spectrum, temperature and amperage of the light of a full moon...
Sometimes a simple trick changes everything, like Olafur Eliasson's Model for a Timeless Garden, where he sets a strobe light onto a series of water features, creating a series of otherworldly snapshots of water frozen in time:
It works on the most inherently unattractive spaces...
... making the mundane otherworldly and exciting.
It can deliver messages, imbuing a sense of significance:
And don't forget projection mapping, which doesn't have to be irredeemably naff (though it mostly is).
So the next time you're stuck looking at an unprepossessing space, think twice about how to deal with it. Or call us, and we'll do it for you.