REA [EU]
TRADE SHOWS &
HEAD OFFICE SAMPLING TOUR

REA EU Food & Drink Trade Activations & Experiential Marketing

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REA is an EU-funded initiative promoting European food and drink products in the UK, with a specific focus on recognised EU quality marks, including PDO (Protected Designation of Origin), PGI (Protected Geographical Indication) and certified Organic.

 

Over the past three years, Teatime has delivered a wide-ranging programme of trade-focused experiential activations for REA, including:

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• Large-scale stands at UK-wide trade shows

• Product discovery days for industry professionals

• Head office sampling sessions

• Educational masterclasses for buyers, press and trade audiences

 

Expert-Led Trade Engagement at Scale

 

This is a complex and highly considered project, requiring the balanced representation of all 27 EU member states across the full spectrum of food and drink categories. To ensure consistent quality, compliance and engagement, Teatime has built a rotating team of specialist experts who are present across all activations. Rather than using general front-of-house agency staff, each event is delivered exclusively by subject-matter professionals, including:

• Chefs

• Sommeliers

• Cheesemongers

• Butchers

• Spirits and drinks specialists

 

This expert-led approach ensures a gold standard of delivery, with knowledgeable representatives always available to answer detailed visitor questions, while maintaining the highest standards of food safety and product handling.

 

Product Curation & Specialist Logistics

 

Teatime also manages full product curation and pre-event logistics for each activation. Individual events frequently feature 150+ product lines, many of which are fresh or chilled, and all of which are individually sourced from retailers to meet project requirements.

 

Our specialist logistics team oversees procurement, storage and transport, ensuring seamless delivery even under complex, multi-category conditions. This end-to-end management allows REA activations to operate smoothly at scale while maintaining accuracy, quality and compliance.