A multi-year series of press and consumer brand activations for CNIEL, promoting French cheese through highly creative, experience-led events across the UK.

 

Consumer & influencer activations included:

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• A fashion show in collaboration with UAL, with French cheese as the creative muse. Hosted at Charing Cross Station, the event featured a tube-train catwalk, bespoke station and carriage advertising, a custom newspaper running order, branded canned cocktails, and an epic cheeseboard.

• Influencer-led experiences at Wilderness Festival, including a private tasting tent and a public, cheese-themed talk hosted by Andi Oliver, Matt Tebbutt, and Miquita Oliver.

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Trade & press events included:

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• A cheese “speed-dating” experience, where guests rotated between tasting stations to meet the living embodiment of each cheese. Hosted at Frog by Adam Handling, the event featured paired canapés, cocktails, and a playful, high-energy format.

• Trade and press tasting events in London, delivered in partnership with venues including Omeara and Planque, showcasing innovative food and drink pairings co-created with in-house teams.

• Regional trade and press tasting events delivered across the UK.

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