Zeek commissioned a one-day pop-up shop offering consumers the chance to swap their unwanted Christmas gift cards for the equivalent amount in cash – or donate the equivalent amount to charity.

 

Eastenders' Rita Simons was on hand to offer shoppers the chance to exchange unwanted vouchers for cash to buy something they really want or to donate their gift cards or vouchers to charity, with Zeek pledging to match any charity donations.

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Press coverage: Event Magazine, TimeOut London

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